The Principal Characters

The Alice Trading Company evokes the notion of explorers of old who adventured to the far east, returning with spices and new wonders to share. Likewise we return from Wonderland with ideas and new processes for building richer and better businesses and lives.

With years of experience in producing content in lifestyle, travel, and education, having produced high quality and quantity content for various big name brands to the small guys, The Alice Trading Company is a storyteller, a brand creator and honer, a ne’er do well that does excellent.

We have created and produced content in the form of short videos for such clients as Conde Nast, the New York Times Company,, The British Council, hotels, restaurants, wine labels, and many others. Drawing on our expertise and experience in pedagogy, communication, travel, and social media, we cover education, travel, and lifestyle with a fresh vision and flair. In addition, we produce instructional series and reports on all sorts of topics across the globe. Coming from a wonderland of experience, we tell stories that compel, entertain, and instruct.

The Ambassador of Wonderland

Milo de Prieto is the creative director, producer, and branding expert at The Alice Trading Company.

Absolem The Wise

Kurtis Whitelaw is the image creator, the teller of stories with lines and colors. He is the one who creates the logo that makes your brand, or the UI that draws clients into the wonder that you have to offer.

Knight of Hearts

Martin Petts is a genius at web programming, identity, and the ruler of domains. See more at

The Lord High Chancellor of Stuff

Ramon Rodriguez Sanchez is the Managing Director of all things Wonderful.


The White Rabbit

Nick Fenn is an expert in guiding clients through the Wonderful world of communication, branding strategy, and messaging.

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