I have worked with various startups and applications at different stages and capacities in helping them define and hone their brand and messaging. I also work with accelerators doing branding workshops and mentoring.
This work has included:
- creating a brand bible
- working with a graphic designer to form the logo and typeface for the brand
- creating branding and product videos
- creating and deploying SM strategies
- writing copy for websites, press releases, and campaigns
- leading branding workshops to develop team cohesion
- writing the brand story with the team
- working with the marketing director to develop brand messaging and campaigns
- working with metrics, focus groups, and other measurements to adjust branding
- Helping each team member internalize and be able to tell the brand story (creating an on-brand culture)
Each project is a learning opportunity as well as requires new ways of deploying the strengths and skills I am continuing to hone.