Using Cognitive Science to Connect You
to your goals, your team, your clients

Why "Serious Purveyors of Whimsy" 

The journey to your excellence is sometimes simple but not easy. Growth happens best in an environment of exploration and play. 


Everything we do is built on research in the field of cognitive science. This includes Pedagogy, Psychology, Behavioral Science, Linguistics, and other studies of how the brain processes and creates reality.

The Question, The Goal

The main question of cognitive science is how do we live our best lives? How do we use our brain and the way we think to change our thinking processes, behavior, and reality for the best? 

Managing for the Brain
Branding for the Brain

Managing for the Brain

We tailor and create with you the journey to your team’s maximum potential. Using proven, research based practices, we give you effective strategies to systematically and explicitly build a potent organization, achieving your project goals and being the place where talented people want to work.

The Customer's Brain

We deploy branding strategies that are essentially a curriculum for your customer, taking them from where they are to where you want them to be. We teach you to speak to them at their point of need, saying what they need to hear, not necessarily what you want to say. Check below for examples.

Organizing for the Brain

Every person has their Zone of Proximal Development – their ZPD, where they are engaged in their work, feel satisfied, and are learning and growing. We show you how to match roles to people, adjusting so that everyone is in their right zone.

Our Personal Project Using All Our Expertise & Experience

·creating a new branding approach in an old market, disrupting and innovating a traditional market space
·comprehensive strategy across platforms for each key player
·playful and captivating storytelling, using humor as an emotional hook

The Naked Sommelier

The Naked Sommelier on Alice TC

·creating a brand bible, for your best voice and look
·creating branding & product videos
·creating effective SM content
·writing copy for websites, press releases, & campaigns
·leading branding workshops
·monitoring & adjusting messaging based on research
·inspiring an on-brand team culture

We have written the copy for many websites of various sizes and purposes. To develop the most effective copy it is necessary to work with the website design team on the layout with an eye to the UX/UI. Creating a synergy between the messaging and the progression of the user experience gets the most successful desired results. We can monitor and adjust the copy with metrics and feedback over a period of time, maximizing the effect.

We deploy interactive narrative campaigns to effectively get your word out, build your client base, and create brand awareness and loyalty.

·creating the complete brand identity & story
·creating & launching innovative marketing and sales strategies

The Naked Sommelier

We have produced (writing, directing, and editing) content, videos and podcasts that have successfully branded our clients as experts in their field and driven traffic to their brand and marketplace. We also help clients with distribution and SMO.

Rachel Pogson of Seagate Technologies for ChapmanCG
Mr. W for Jamie Keddie
How to Spot a Toxic Boss for Marat

Fashion Branding Example

We specialize in fashion, gastronomy, luxury, and travel. But that is not say that we haven’t done other products, applications, small and large businesses and even charities.

We have written, directed, edited and produced content for various publications including the New York Times,, Condé Nast, The Independent and many others.

Ibiza Off Season for Condé Nast Traveler China

Port Tasting for NYT (rebranded for portfolio use)

We excel at interviewing others so as to help them tell their stories. Check out these examples:

The Very Present Future (our personal project)

Antoine and Florent

We have produced our own short movies for mere enjoyment and to hone our production, writing, and story telling skills. Some of these endeavors have won awards in film festivals. We are always up to something ask us what we are working on now.


Watch Our Showreel